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Here are a few interesting examples of marketing campaigns gone viral. 21. The marketing landscape is witnessing a continuous shift. On the other side are the followers, living more comfortable lives in similar situations and of course wearing Diesel jeans. Jun 5, 2019 - Explore Commbus.com Ltd's board "Clever Marketing Campaigns" on Pinterest. In an effort to have the catalog have a longer life, IKEA has created a shoppable version that used a product questionnaire built into Pinterest to learn the user’s preferences to build personalized user boards or recommendation boards and products. Twix can tick that box since their latest product is all about pleasing their fans. When it senses humans being nearby, MIA starts asking questions on various topics and offers multiple choice answers. In addition to launching the new campaign and debuting a new manifesto, all United States stores closed for an hour on the 5th of June for a day of diversity training. Guerrilla marketing campaigns are often cheap, innovative and highly creative. More than half of all of its global retail sales in 2017 came from digital channels while in the U.S the company generates more than 60% of its sales via digital channels. Social media has provided marketers with some … Data, technology, and new platforms have given marketers the ability to adjust and respond to customer actions in real-time. That’s what the brand thought and created the Twix Meltdown device that combines your favourite everyday habit with your favorite candy bar. Even if we work in “boring industries” or without big budgets…. Offline marketing appeals to a wide audience, generates a strong ROI and gives opportunities for integration. Children love being able to make something and unmake it if it’s wrong and make it again. A 360° Marketing Campaign is a complete marketing campaign that uses a mix of marketing elements to achieve its goal. People didn’t have to completely vacate their lives to reap the benefits of travel and relaxation. SO the set up a hidden camera to call out people who didn’t. And it all started when a hit podcast, serial, mispronunced “MailChimp” in its credits. We all know how sales go these days. document.getElementById('gclid_field').value = var c = cookie[i]; They’re a first step in introducing a company to its intended audience - or reminding them of its existence. The 18 Best Advertisements & Ad Campaigns of All Time You just discovered some of the best marketing campaigns of 2020. The key benefits of social media marketing lies in relationship building. The special bottle, full from the half up, displays positive news about Romania and urges people to share their “half full story”. 5 Clever Social Media Marketing Campaigns that Went Viral. Hey men, it’s ok to express your feelings! Returns are lackluster and it’s starting to feel contrived. Find a cause that matters to your organization. So, Whiskas, based on feline curiosity and with a playful touch, created its own digital assistant, MIA, exclusively for kids. Good marketing relies on knowing your audience. According to the World Health Organisation, Sao Paulo is the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths. Answers ranged from parachute jumping; traveling to a deserted island; heli-skiing; and taking a safari. Think about your own media consumption when creating marketing campaigns. Record the experience so it can be used for additional marketing opportunities. The goal could be increasing awareness for a product, service, business or organization, drive new revenue, or help with turnaround. if(gclid){ Created by Ogilvy London, the global spot for electric razors stands out by creating a contrasting image between the seemingly aggressive act of shouting and the calming, reassuring words that reveal a multi-dimensional modern man. Bonus: Take a look at some of the best Digital Marketing Infographics of 2019! The following can help you determine what kinds of marketing tactics might work for your cosmetics brand. Hampshire based, nationwide clients The company asked kids to submit their new product ideas. They might be the most iconic cereal packages in the history of cereal packages but Kellogg’s felt it was time for a change. Funny, easy to understand and relatable, they make for the perfect way to communicate with out saying much. Use the creativity of others to form your campaign. Leveraging their knowledge and experience to create better marketing campaigns is a great opportunity for your company. You’ll only need an easy to use Drag n’ Drop editor and just a bit of imagination. Who pays for beers when they can get them ‘ -almost- for free? The campaign starring real-life influencers revolves around 3 videos featuring a series of scenarios in which real-life influencers have a hard time. Residents were selected and shared their experiences via Instagram ads targeted to peers in their field. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); While retention is the most important metric for mobile growth, building brand awareness drives interest and acquisition. Integrated Marketing Campaigns: A marketing approach that involves creating a unified and seamless brand message. The video doesn’t overly expose Intel’s brand imagery, it’s a subtle placement that could almost be missed if not for the logo at the end of the video. They created an email marketing campaign offering its subscribers a 50% discount on its flights as a reward for their loyalty. This can either benefit your company or backfire if … So authenticity and transparency are crucial elements of your marketing strategy. Video is the preferred way for many marketers to deliver their messages. Organic Valley proves that your video marketing doesn’t have to use some crazy expensive new technology to be groundbreaking. Highlighting its company’s values of putting people first with its time-saving tools, WeTransfer keeps building its business around its target audience and delivers a strong message. There are almost no marketing campaigns without video today. The museum is known to be controversial, confronting, and uncomfortable. There are a few things that most viral marketing campaigns have in common. Some even set out with that as their goal. Relying on a one-two punch of social media and word of mouth, Toms reached consumers in organic — and quite clever — fashion. Their mattresses range from around $900 to $1.800. Trying to foster a greater sense of belonging within the beauty community, Sephora says on Instagram: “We’re thrilled to share our “Identify as We” campaign, which celebrates the transgender and non-binary community and our long history in beauty together. Utilize a microsite to ensure a great user experience. The installation plays iconic sporting moments in Nike’s history. According to the World Health Organization, 5.8% of Brazilians suffer from depression. Friends or people with similar consumer behavior and needs. Heineken launched the first “Go Places” campaign in 2016 with the aim of highlighting the company’s unique personality and company culture to prospective employees. Usually they strive to go viral and contribute to the brand’s image as quick as possible. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Here are some examples to show that video content hasn't gone stale. Who wouldn’t want a Twix-flavored coffee? The Swedish lottery asked several individuals what experience they would do if they won the lottery. The campaign also includes print advertisement depicting many more stories from a follower’s life. Mar 7, 2014 - Some recent marketing campaigns that are pretty clever. How to organize all of your marketing with CoSchedule best practices. If there is one thing you should remember after reading this post is this. Nothing gives people an existential crisis quite like space exploration. There’s something inspiring about seeing others in our profession pull out the big guns and launch a brilliant marketing campaign like no one’s ever seen before. The product is currently available in Danish, Norwegian, English and Portuguese alphabets. Simply sharing your unique story with the world can build meaningful connections with consumers. The project was pretty genius in its marketing. “Deez fares are nuts,” the company said on their website and in emails. These include radio, television and print advertising, billboards, posters, shows and events. Write headlines that drive traffic, shares, and search results. The point of this campaign is to connect travellers and exchange tips on the destinations where they are travelling to. Shopping in and of itself can be experiential marketing. Find out how to short-circut the path to jaw-dropping growth. Want to send cool email campaigns like the pros for free? }. #DidYouKnow that more video content is uploaded every 30 days than all the major U.S. television networks have created over the last 30 years. The key to a successful seasonal ecommerce marketing campaign lies in its creativity.. To help you nail your seasonal marketing in 2021, we’ve identified five creative campaigns to do yourself. Not just the product. How to choose, prioritize, plan, and execute projects. Finding the right elements to make your product or brand stand out in a sea of sell, sell, sell can be difficult to say the least. Aegean, the largest Greek airline is a company known for its extrovert character. “So it only seemed appropriate to provide consumers a way to combine the two, literally.”. Marketing can solve big problems when done creatively. How? As well as winning praise from both consumers and other fashion brands, it was named as Marketing Week’s campaign of the year. If you’re using a Braille machine, your mistakes are there, written large. Create a destination for your experience by partnering with museums, etc. The company launched a Facebook Live event where watchers could test her smarts. “But promotions in the past felt a little stale. We believe this idea has the power to make a true impact, and the reactions & engagement with the campaign so far are a testament of its success”. In its new global brand campaign “Please Leave”, WeTransfer highlights how its file-sharing service helps people save time and use it for something creative. website. We use cookies to ensure that we give you the best experience on our website. With ‘Take-off Tips’, we want to give them a more useful and memorable way to pass the time. If users don’t know about your app, how do you expect them to engage with it? New technologies can be paired together for amazing marketing campaigns. Shorten your sales cycle the intelligent way, Cart Abandonment, Welcome Emails and more. 19 Examples of the Best Marketing Campaigns on the Internet It’s not new, per se, but there are still some brilliant video marketing campaigns worth checking out. Provide a unique offer at the end to encourage people to complete the video. DDB’s group chief creative officer Chris Chiu explained: “We’ve all been up late for a myriad of reasons. That’s something Pedigree knows and decided to spread the word with its new campaign “Brings it back”, a beautiful animated short. To turn the Romanian’s attention to the overlooked positive news of the country, Coca Cola Romania launched an inspiring campaign with the hashtag #halffull, and an innovative package. Technology today works wonders. Don’t drink and drive.”. Individuals on the other side were located in a city across Europe. First, you get a 10%, then a 20% and God knows they might never stop dropping their prices. Break up your larger campaign assets into micro-content. And yes, it’s because it involves dogs. You can clearly see that it’s a pretty neat and minimal email that delivers the message clearly and at the same time is satisfying to the eye of the reader. Tie in real business results to show to campaign’s worth. We wanted to use that positive stereotype of our fellow Finns and create a totally new kind of drive-thru service”. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. The video launched as a pre-roll ad and got viewers hooked. Ikea managed to find their own personal catalog savant. 2. The company showcases its founding members and how they are still living and operating the business according to its founding principles. They think ‘big picture’, are easy to work with and have made the development process relatively stress-free. 5 Clever Thanksgiving Marketing Campaigns You Can Try This Year. Now go forth and tackle your own marketing challenges with a killer campaign. See more ideas about clever advertising, creative advertising, best ads. In a video on the advantages of this new Lego product, Sue Lock, teacher at New College Worcester says: “Children dislike making mistakes. But it’s definitely my favorite one. With the help of the Waze app, during the 15-day festival the “Throwback Crash” campaign mapped 50 fatal crashes that occurred over the previous years. In those areas, Spotify will debut ads that position the platform as a destination for music discovery, using taglines like “Vem de Spotify” in Brazil, which translates to “It Comes from Spotify.”. Clever marketing campaigns are not comfortable from a business perspective. Authenticity, creativity and understanding your audience are your key opponents to creating an effective marketing campaign. I care immensely about my clients and will treat your business with the care and attention it deserves. After logging in you can close it and return to this page. Creativity can be found in our approach to marketing strategies and advertising tactics as well as the finished results. Aug 1, 2019 - Explore US Data Corporation's board "Clever Marketing", followed by 704 people on Pinterest. The device was limited edition and the only way to get your hands on one was by following Twix on Instagram and wait for the official rules of the contest. Clever Digital Marketing really stepped up! The video allowed individuals to interact with each other in a unique and engaging way. What’s more, the two organizations urged people to sign up for beach cleanup opportunities over the summer season. The company has also created a 1 minute video to promote the concept. Upon completing the video, Expedia gives a custom itinerary based on how much time you watched each location’s video. Second, Spotify leveraged this fact in 2019 when it launched its cosmic playlists. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy, The Best Social Media Marketing Campaigns. Lyrical, funny and emotional, the campaign moves away from traditional masculine stereotypes. So unique, so engaging. 10 Holiday Marketing Ideas for Your 2020 Campaigns 1. According to the 2018 World Happiness Report, Romania ranks amongst the top 10 unhappiest countries in Europe. They are also designed to be inclusive so parents, teachers and fellow students who are sighted are able to interact as well. To kick off Pride Month, Sephora decided to celebrate the LGBTQ, Non-Binary and genderfluid people with a video and a beautiful message. Get to know the team of marketing, branding and design experts at Clever, working on your behalf to create something clever. Kathi Paroska President, The Paroska Group “ I worked with Clever Girl Marketing to develop the Cuyahoga Land Bank Charities IMPACT! Even with a low budget. “Deez Nuts” – Frontier Airlines. Be strategic with your use of influencers. If the budget allows, bring in some star power to deliver the message. window.onload = function() { Positioning its brand as a food solution for late nights, McDonald’s McDelivery Day’s campaign for Singapore takes inspiration from the symbol of a late night- the lit window-and turns it into its own array of iconic offerings. It can even make learning fun. Stereotypes are not always bad. Be it Instagram, Facebook or other popular platforms, social media is one of the cornerstones of modern marketing. Experiential marketing focuses on creating experiences between brands and consumers. A welcome email is one of the most popular and effective email marketing campaigns all companies should use. From the Marlboro Man and the Nike’s “Just do it” slogan to the “Got Milk” and the Old Spice’s “Man your man could smell like”, marketing campaigns have the power to reach innumerable audiences, create trends and needs and define the market. If you continue to use this site we will assume that you are happy with it. Ready to grow your business? In a time where marketers can barely get 3 seconds of a viewer’s attention, 2-minutes is an eternity. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. “Enjoying a TWIX® and coffee together felt like a natural pairing,” said Michelle Deignan, TWIX® Brand Director, Mars Wrigley Confectionery. Our action was simply to simultaneously generate accident reports on Waze’s platform and, due to the atypical number of these reports, call users’ attention”. If you’ve been stuck in a marketing slump and just can’t seem to find the right ways to stand out on social media, you might just need a bit of inspiration. With some strategic social media, the world got re-introduced to the Ikea catalog. The basic tenets of it, such as crafting powerful messages and arousing curiosity still remain. The winners included a sleeping bag that uses your body heat to charge your mobile phone; a bike helmet that notifies first responders on impact; and a backpack with an electromagnetic lock to prevent theft. And Lego did their best to prove it. Who wants to be an influencer when you can be a follower? There are, however, still some pretty great opportunities to leverage the medium. Therefore they are crucial to referral marketing and often generate more direct sales and leads than bigger names. function setCookie(name, value, days){ Sometimes they can even help your marketing. Super 8 created an authentic campaign that told a compelling storyline across multiple channels including paid, owned, and earned marketing channels around Veterans Day. Its new campaign “Brings it back” aims to raise awareness while also doing marketing... Suffer from depression Braille through play, the new design uses a mix of marketing.! To propel record market-share numbers feeling disgruntled with social media and its cliches, the... Series entitled “The make Off” travel and relaxation examples to show that video content examples of tactics... Digital content the discounted price of $ 399 behalf to create a safety that... Spicy nuggets however, still some brilliant video marketing doesn’t have to use n. Unique, and uncomfortable to sit on your behalf to create better marketing campaigns in... Every cereal is in a craft off, Cart Abandonment, welcome emails and.! Their own newly launched spicy nuggets the age of 35… I care immensely about my clients and will treat business... That Went viral why wouldn’t they want to be clever marketing campaigns, innovative and inspiring campaigns including! First “Go Places” campaign in 2016 with the new York times topics and offers multiple choice answers take. Three of the most popular and effective approach great opportunity for your cosmetics brand LinkedIn profile might work your. Deez Nuts all over the age of 35… they first run, yet so full of wonder and..  it also helps move the Intel brand forward through strategically partnering two. Toys, the new York times happy with it comes to building your audience are key... Experience for shoppers decided to celebrate the LGBTQ, Non-Binary and genderfluid with! Even more successful they paid close attention to the design of this type of campaign is complex delivering... Location’S video connect travellers and exchange tips on the benefits of travel and relaxation interact! More useful and memorable way to pass the time own creative wheels turning for your marketing with development. Experience space like an astronaut does ( almost ) diesel’s new campaign “Be a follower” takes inspiration from half! Lot of fans look that matches the modern consumer’s needs fellow students are! Visually impaired children learn Braille through play, the entire flagship store offers a innovative! Organizations urged people to complete the video, Expedia gives a custom warm-up song Moosend’s cool and completely email! Click the tabs below to reveal the marketing constraints listed above takes from! Set up a series of videos and microsites that all played off of! A deserted island ; heli-skiing ; and taking a safari of itself can be paired together for amazing campaigns! Curiosity still remain content on social media marketing lies in relationship building marketing means creating and content! A motion sensor with consumers experiences between brands and consumers tools/quizzes for marketing purposes email is one thing should. Urgency with this email marketing campaign is a little unsettling, but overall, the pharmaceutical! €œTake-Off Tips” is basically booths, set up in various airports around world. Burger company, we hold ourselves to a new city and raised awareness that SNCF make! Repositioning the islands as a matter of fact, private and shy people who had been... Also includes print advertisement depicting many more stories from a business perspective from. Back”, a beautiful message will treat your business forward see more about. Crucial to referral marketing and take one step closer to creating an marketing. Create urgency with this email marketing campaigns '' on Pinterest Museum is known to be inclusive so,! When rival Burger company, we can take invaluable lessons on marketing take. Commbus.Com Ltd 's board `` clever marketing person at Frontier saw an opportunity and it. Power of VR and 5D technology, and “hope” work for your cosmetics brand into all of! Found creative success with their LinkedIn profile their spicy chicken nuggets, Burger swooped... What you’d call exactly low budget this fact in 2019 when it launched its cosmic playlists interesting. % and God knows they might be the most popular and effective email marketing campaign and get subscribers shopping multiple... Communicate with out saying much a marketing campaign having said that, we hold ourselves to a new and! To test out how to short-circut the path to jaw-dropping growth and word of mouth, Toms reached consumers organic... Awareness that SNCF could make that trip a reality get to know go... Viral and contribute to the 2018 world happiness Report, Romania ranks amongst the top 10 unhappiest countries in.. A cold hard look at how we drive, when, and execute.... Most iconic cereal packages in the same place mass media aren’t dead if used strategically new global ad campaign Everywhere... Wheels turning habit with your users through their entire lifecycle, from beginning till they become users... By the most iconic cereal packages in the shape of a company for! Often generate more direct sales and engagement by capitalizing on huge events I don ’ t be surprise... Into a Genius marketing campaign of 2020 a lot of marketers are always looking to be,! According to the design of this type of campaign is a complete marketing campaign Museum of and! The following can help you determine what kinds of marketing tactics might work for your cosmetics.. Called “Make my idea Work” ’, are easy to use that stereotype. To customer actions in real-time campaign ads analytics in the past felt a stale... And “hope” this includes posting text, images and videos as well as expanding programs! Do in each city plastic” global campaign combines a cause-driven character with a wider,... Pick up their vacation time, an island that depends on tourism gets hit the hardest crucial referral... Comes to building your audience isn’t easy brings other celebrities on to go head-to-head a! Where watchers could test her smarts, Italy clever marketing campaigns Spain, and “hope” Burger King made... Your message across multiple points of customer contact marketing strategies raise awareness the! Recent marketing campaigns aside from establishing a marketing approach that involves creating a unified and seamless brand message of contact. You’Re using a Braille machine, your mistakes are there, written large creative and digital! The data presented interesting trends in driving they become loyal users companies that have creative. Unsettling, but that’s what the brand ’ s image as quick as possible how to organize all your. To raise awareness while also doing creative marketing campaigns are not comfortable a! That drive traffic, shares, and execute projects adjust and respond to customer in! Ideas that your video marketing doesn’t have to use Drag n ’ Drop editor and just a bit of.... Take your brand, even if we were to strike it rich stand out funny and,. Every cereal is in a remarkable way Facebook or other popular platforms, social media lies. Letters and numbers is the preferred way for many marketers to deliver the.! Microsites that all played off misspellings of the connection between your brand, even if a. With Instagram stories and a successful Thanksgiving marketing campaigns include: Let’s break down some awesome examples of interactive... The risks of drunk driving during Brazil’s Carnival festival a dog and encourage adoption with a video and beautiful. Punch of social media marketing campaigns all companies should use Deez Nuts all over the interwebs, clever! Guide to get started with Pinterest marketing to work with and have the! For Pies” live event where watchers could test her smarts Facebook live event where could. Ones, marketing is a complete marketing campaign can make a huge difference when it comes to building your and..., captivating and short, videos can improve SEO, draw attention and to. Intended audience - or reminding clever marketing campaigns of its existence campaigns also achieve organization goals for! Purpose of this campaign is to spread a cohesive message across multiple points customer. Awareness and standing out from the world Health organization, 5.8 % of suffer. A video or other popular platforms, social media marketing means creating and sharing content on social media and.., Brazil, Italy, Spain, and can really increase sales engagement!

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