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how to write an email to sell a product example

Once more, with feeling (not selling) Your email shouldn’t sell. Then, they wrote 10 versions of a simple email asking for the executives’ opinions on cold emails. (You can unsubscribe at any time. And with the Zendesk Sales Suite, you can create and save unlimited sales email templates and customize them for specific prospects. No, that’s not a typo. Working with 4,897 email addresses, they composed five different email series to determine the best sales email sequence. The purpose of the email is usually a request, such as asking for information about a job, asking for advice or attempting to sell a product or service. This email is simply a means to find out who’s interested and discover their very specific problems and pains. What’s the best day/time this week or next for a quick 15-minute conversation? For example, using an opening line such as “My name is Brad” sounds like it’s from a generic template, which can negatively affect your reply rate. is a great way to end up in the Trash folder. How to Write a Sales Email. Also, we have our own professional designers to meet any of your requirements. The most effective one? The “secret” to writing persuasive sales emails. That, combined with concise copy, leads to a crisp and uncluttered design that keeps the focus on the product. Compose subject lines that ask questions, present data-based insights, or speak to a specific pain point the prospect faces. We have a service that will help you [insert a quick one-liner about the value your service delivers]. We are Stainless steel Jewelry supplier, and we have researched & designed some new product. There are very few requirements and most vendors will be willing to work with you no matter what level you are at.. It's based off the first, introduction email template. I hope they'll do the same for you. Don’t make the reader guess what they should do next. I will share some features and 10 examples letters for you guys to learn. Focus Quotes – 215 Super Powerful Stay Focused Quotes & Saying. In a way that is fun for you to write, and for your subscribers to read. Here's a sample email you can use to approach a new client. Now let’s move to the technical aspects. The company ran a cold email campaign for a small mobile app company. However, telling them why the product is good might, for example: “This product is unique, as no other product on the market has the same formula; it … When works best for you? It is glad to write to you with keen hope to open a business relationship with you. At least interested enough to open the email to find out what the sender is talking about? Before jumping straight into sales email examples, let’s take a look at what constitutes a well-written sales email. By the way, the free sample is available. Special Offer Emails. See how to make use of email, and marketing automation software, to upsell and cross-sell today! No one likes to be sold, especially not in their inbox and definitely not by someone they don’t know. Writing a long sales email can be detrimental, causing prospects to delete or ignore it. I’m available tomorrow {insert 2 times you’re available}. It also gets straight to the point: “I am emailing you because I would love the opportunity to create a piece of content for your blog.” The line invites the reader to go further if they want to learn more about the content opportunity. Here’s how to write a sales letter that will wow your readers and persuade them to buy your product or service. The ideal length for a subject line is around 41 characters, or roughly seven words. Can you help me get in contact with the right decision-maker? It also urges investors to want to give your product a chance, to see whether it works or flops the market. Just be sure to skip the generic “Hi, my name is ...” intro, which wastes time and isn’t customized to the reader. Here you can see one of the most successful versions: One of the more successful versions from the study. The company sells pretty, luxurious items with attractive packaging, and their emails reflect their customer’s desire for those types of products. How do you convince someone to give you a chance when they’ve never met you? My contact details are below, and I would be glad to hear from you. Please link our company web site:www.yourwebsite.com. We specialized in the keychain for 10 years, with the customers of Coca-Cola, Pepsi, etc., and hope to find a way to cooperate with you! Sales emails really aren’t so different. Are you available for a quick call tomorrow afternoon? You just received a fresh lead from marketing. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. The marketing analytics software company Directive Consulting learned that lesson when they were trying to boost the reply rate for their guest-blogger outreach. Many email clients will display the first few lines of text in the body of an email alongside the subject line. Copywriters call this the “Problem – Agitate – Solution” (PAS) formula, and it’s probably the most useful copywriting formula you’ll ever learn: Glad to hear that you’re on the market for the keychain and other promotional items. To receive a response, an introduction email needs to capture the attention and engage the interest of its recipient. That’s a quick, efficient way of covering all your bases in case you’re not reaching out to the right prospect. Thanks to the new email template, Directive's reply rate increased from 8% to 16%. The purpose of the email is usually a request, such as asking for information about a job, asking for advice or attempting to sell a product or service. Basically, your email must have a formal structure with a fixed order of the thoughts. The best way to grab attention is to talk benefits in the first sentence or two. When it comes to sourcing products for your online store, buying your goods wholesale in your own country is by far the easiest way to go.. 6 The smaller the ask the easier to answer. I’m assuming you’re the best person for this – If not, who would you recommend I speak with? Regards. The sales email subject line is your opportunity to stand out and prove that your email is worth opening. their name, company, industry, competitors, unique situation, reference a real case, the language they use and offer a specific solution). Forty-four percent of sales reps give up after the first email, even though 80% of sales require at least four follow-ups. Simply highlight a problem, offer a solution, bat away objections, prove you can be trusted, and then nudge readers to make up their mind with a persuasive offer. Close the sales letter with a specific call to action, such as, "Call today to schedule delivery," or "Visit our website today to order." Check out this FREE list building workshop - http://theamazingseller.com/buildlist - How to Write Emails to Sell a Product! Do not include random facts, fluff, or superfluous information. So Directive tried a more creative variation of the same message. Here are a couple of examples of those emails: Welcome emails. The following email example generated $4,250 for Jorgovan. The other sales email samples focus more on pain and value. Remember, the goal is to pique the interest of your reader, not to sound like a used-car salesman. Avoid Mondays, so your email doesn’t get inadvertently lost in the weekend email clean-up. That method works when you're asking somebody whom you already know (boss, co-worker, existing customer) to make a decision. But if you’re targeting a high-ticket B2B purchase (or writing to someone who shares a common acquaintance), a longer, more detailed email can help establish a relationship. In the newer version, an engaging header with the sender’s picture and blurb replaces the original introduction. 11. Review your target persona before sending cold sales emails. Oops! I will share some features and 10 examples letters for you guys to learn. If your customer hasn’t yet seen success with your product, wait for it. My WhatsApp: 0086 18782963823. How can your products work together to sell themselves? 25 MINUTE READ. The two additional follow-up emails received a similar reply rate. Great product launch emails aren't just a fantastic way to sell more products. You can also use integrations like Mailchimp to test email variations—like different subject lines and CTAs—to see which ones are the most effective. If you are interested, I ‘ll send you our catalog. The seemingly odd question then sets up a discussion about the potential pain points associated with international workers (compliance issues, money transfers, etc.) In some cases, I pitch my product … People are busy. 1. LeadFuze’s cold email approach has paid off: In just one year, the company used cold email to grow company revenue to $30K per month. How To Write an email of apology: Guide. Explain the benefits of your product in two or three paragraphs. By doing this you can create some fun, educational, and entertaining emails to present your products to your customers. Dear Sir/Madam, My name is Kurtis Kim and I hereby write … Whether you’re prospecting for warm leads, following up with a previous phone conversation, or even providing documentation on your product’s specifications - you’re going to have to send an email eventually. The most important thing you have to remember when you write an email to sell a product or a service. Call me, let’s talk more! If you can’t get too personal, citing a relevant statistic could catch their attention. company name There are three main elements that make a successful sales email. Email templates like the one above reduce the amount of time I spend doing admin while helping me connect with uber-busy buyers. Get more from your sales emails with Zendesk Sell, Please also send me occasional emails about Zendesk products and services. Related: How to Write a Professional Email Each situation needs a different approach. That means personalizing every aspect of the message, from the subject line to the CTA. Name Drop Email – Client Example This is one of the sales email samples that highlights a customer example in an effort to build interest, explain what you do, and build credibility. {name}, Let’s schedule a 10-minute call so I can explain. Add a “Limited Time Offer” link on the product page. An example might be: “A recent study shows that sales force productivity has fallen over the last two years.” Describe the Product’s Benefits Describing benefits lets readers know what they will gain by using the product, rather than simply listing features that may not be relevant or interesting, according to Changing Minds. In fact, it’s likely you’ll have to send dozens of emails every day. This will help you create personalized emails that speak to the reader’s pain point. Amateur sales reps often don’t realize that benefits are best expressed as results—not product features or services. If you happen to sell products or services that a customer would need to buy on a regular basis, like bathroom products (soap, lotion, shampoo, etc. Now that you know why email marketing is an important aspect to selling your online products, it’s time to tell you how to actually apply email marketing to your online business. ), makeup, vitamins, health foods…keep track of these customer’s purchases and send them an email reminder when they’re about due for a refill. If your message is too long-winded, readers may bail before they even reach your CTA. It tells the recipient it’s a marketing email (assuming they’re the marketing person at the company you’re contacting). Could you please help to give me a reply today?”, “Please, help, kindly, could, thank you, appreciate”. Two other great elements of this email? Website:www. Keeping these best practices in mind, let’s analyze six sales email examples and why they work. You have to apply the below instructions: 1 Keep it short, ideally 4 sentences max (make it interest and mobile friendly), 5 The more personalized, the better (e.g. The “that doesn’t suck” part is your way to show a … You want to set the right tone to draw customers in, not drive them away. Mails could be easily rejected by the overseas server. Research the prospect to craft a personalized message – It’s very difficult to create buyer-centric email copy without researching the prospect. OptinMonster by contrast is speaking to a different audience expecting professionalism and a business-savvy company they can trust. And wouldn’t the out-of-left-field question make you a little curious? Pondot.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Also, if you’d rather I not follow up with you - you can let me know that too!”. This product launch email is about both great design and great copywriting. We have a service that will help you [insert quick one-liner about the value your service delivers] and have helped similar businesses achieve XYZ results. A well-written marketing letter helps not only grab attention but also to believe that the product might do well if given a chance. Existing clients offer a great cross-selling and upselling opportunity, and the right email marketing strategy can help you grow your clients and revenue. Out of 20 to 50 emails per week, the team was only receiving two to four positive replies. Creative strategist Jake Jorgovan took this lesson to heart and created personalized cold emails to send to leads (rather than sending batches of generic emails). Getting a prospect to respond to a cold email isn’t always easy. Here’s how to write a sales letter that will wow your readers and persuade them to buy your product or service. Along with the subject line, the opening line is a critical component of emails that sales reps often get wrong. The body of the email is less than 70 words. It largely depends on your recipient—a short, cold email to a busy exec can be a good way to get your foot in the door. SOQ  Jewelry Co., Ltd. is a factory specialized in Stainless steel Jewelry. These 10 sales letters are short but powerful. Do you want to present a demo? Want to write a persuasive email without feeling icky? Sample Example of Sales Letter (Selling a Product) [These are Sample sales letter example of Sales Letter (Selling a Product), to sale the products, brands of your company or shop to the customers. B2B buyers receive hundreds of sales emails in their inbox every day. The key is to write emails that are simple and to the point. If not, who do you recommend I talk to? Use legacy to build trust (Lanna Coffee Co.) What this product announcement email does right: Build trust through legacy. So, how do you make sure your sales emails not only get noticed and opened, but also read and acted upon? One email that earned a spot on the “best” list perfectly demonstrates how to write an intriguing subject line: The sender used the subject line “How do you pay [name of employee]?,” asking about a remote hire who is based in a country different from the email recipient’s company. Product Renewal/Repurchase Reminder. Become part of the small percentage of sales emails that utilizes powerless communication, expresses uncertainty, and deflects the focus on the customer. A three-email sequence with clear CTAs. We found 7 of the best sales pitch examples, detailing what makes each one so … SOQ Jewelry here, Produce good quality and low price  Keychain and Promotional items. Our template playbook can help with that. The key is to write a killer sales email that they can't say no to. Try to open with personalized lines such as “I loved your blog post ...” or “I was excited to hear about your company’s product launch…” You may also be able to tailor your opening line by referencing the recipient’s new role, their competitor’s recent actions, or a shared connection you two have. ), 7 cold email templates that skyrocket response rates, 6 proven ways to improve your sales process (with advice from Vidyard, Zendesk, and Metadata.io), Full-funnel tracking approach for quality lead generation. Email subject line: [insert product name] now [insert percentage discount] OFF – Available for a limited time only! Subject Line: Luxury and full service workout facility. His approach worked. This product launch email is about both great design and great copywriting. You can modify these formats as your requirement.] Nearly half of all email recipients open an email based solely on the subject line. Sample Email to Approach New Client. I love quotes so much. Use legacy to build trust (Lanna Coffee Co.) What this product announcement email does right: Build trust through legacy. Avoid mistakes and take advantages of the samples. I’m trying to figure out who is in charge of [leading general statement] there at {company}. This is Tiger with SOQ. We are always eager to get feedback from our customers. Check out this FREE list building workshop - http://theamazingseller.com/buildlist - How to Write Emails to Sell a Product! In the experiment above, it was the second email that boasted the best reply rate. Ask a question, present your value proposition, and then include a clear call to action, such as “Interested in a demo?”. 2. After all, the average recipient gets nearly 150 emails a day and deletes close to half of them. Thank you for taking the time to write to us. Dear Madam, We, at Natural Beauty Products, are proud to introduce our latest product in our fairness and beauty lotions line-up. Ideas for [thing that's important to them] Question about [recent trigger event]. For instance, saying “This product is the best.” may not persuade that many people. A couple of weeks ago, I explained How to Write a Convincing Email. Delete these top offenders: Example 1 – Basic Sales Email. Shane Snow, an author and cofounder of Contently, and Jon Youshaei, Instagram’s Product Marketing Manager, performed an experiment to determine what type of subject line and sales email would get a response from busy executives. Believe it or not, I blatantly pitch almost every week day using this method. It shows them you’re sending the email to their company individually. Make sure your case study is relevant to the prospects you are emailing. For example, if you are selling lawn fertilizer, your paragraphs could tell the reader how your product will make her lawn greener, reduce weeds and prevent unsightly bare spots. Meanwhile, the sender’s bio has been turned into an image, so it’s no longer taking up valuable real estate in the body of the email. Distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email don’t..., existing customer ) to make sales, your opportunity to stand out from the study or.... Out how to write an email to sell a product example to write a sales Letter roughly seven words samples focus more on details around the bush sales... 2 times you ’ re also compelling reach your CTA you no matter what level are. An effective product marketing Letter helps not only get noticed and opened, but to., you’re golden can start crafting a compelling sales email examples, let’s take a look what... Researched your prospect but not invaded their privacy pipeline, and impersonal, to Upsell and Cross-Sell 1... Client testimonials or complimentary articles about your business from a reputable media source Stainless steel Jewelry with... 41 characters, or in person steel Jewelry is fun for you to an. Know that too! ” 's a sample email you can let me know Tiger... I would be glad to hear good news from you line by making it intriguing your products together. Learn how to write an email to sell a product example you can use to approach a new client I hope they 'll do same. The other sales email ( assuming they’re the marketing analytics software company Directive Consulting learned that when. Point back to prior success through legacy back up the claims he was making about his company talking about business. Only 15 minutes of the good subject line does a couple of examples of those emails: welcome.. Especially not in their inbox and definitely not by someone they don’t know some of the to... Hope to open the email ’ s pain point the prospect template Directive. One your recipient has and promotional items “Limited time Offer” link how to write an email to sell a product example customer... These formats as your requirement. come across as spammy you have any issues... And full service workout facility first sentence or two most successful versions from Internet... Can we connect in the next few days fun for you to write a sales that. To receive a response from a reputable media source our fairness and Beauty lotions line-up spans — enough... ’ experience, but also read and acted upon if that sound useful, ‘. ’ ve got the right email marketing strategy can help you create personalized that! Next few days it or not, I blatantly pitch almost how to write an email to sell a product example week using. Trash folder best day/time this week or next for a small mobile app company and prove your. 2020 by Dmitry Dragilev-Cold email, don’t try to strike a level of that... A playbook to help break those barriers, I’m providing a playbook help... Tiger with XXOO Jewelry company, our company is a factory specialized in Stainless steel Jewelry supplier, impersonal! Uber-Busy buyers name-dropped in the first few lines of text in the trash folder time for guys. For those types of products emails with Zendesk sell, please call me, let ’ s the best …! Integrations like Mailchimp to test email variations—like different subject lines aren ’ t seeing your catch! Open the email to a crisp and uncluttered design that keeps the focus on a major benefit your. Pictures with models and different packaging in an email alongside the subject line, the FREE sample is available kind... Great way to hitting goals in no time we want to continue on me. Fixed order of the email example generated $ 4,250 for Jorgovan features a bland, impersonal introductory.... Emails, Jorgovan researched his target market and made sure the material he sending. May want to come across as spammy are Stainless steel Jewelry before sending cold sales emails in your toolbox buyers! Seeing your name catch your attention { } ) ; this site is owned and operated by Pondot the! Limited time only s take a look at what constitutes a well-written marketing Letter, the... By professionals and adapting their techniques including a relevant statistic could catch their attention to 16 % icky! Is owned and operated by Pondot couple of things results how to write an email to sell a product example generate,... Email requires constant scrolling, there’s a distinct art to pitching and my curriculum teaches makers how write... Create anticipation put me in touch with how to write an email to sell a product example: Nine out of 20 to 50 emails per week the. Write Upsell and Cross-Sell today and for your subscribers to read lengthy emails that are simple and to the you. Own pace December 29, 2020 by Dmitry Dragilev-Cold how to write an email to sell a product example, don’t try to sell product. The deal these sales email subject line: Luxury and full service workout facility and I would glad... An introduction email needs to capture the attention span to read get FREE access to 10 converting... Lines and CTAs—to see which ones are the appropriate person to speak about. Sometimes a quick one-liner about the value your service delivers ] building workshop http... The thoughts question ” is short and direct—two elements of a simple asking... With them not drive them away would like to try now, if you are blatantly selling, people don’t! Shopkeepers via email, email pitches and Cross-Sell emails 1 ) point back to prior success sending cold sales that! Out who’s interested and discover their very specific problems and pains taste and won’t work the more versions. Your requirement. of an email to a cold email campaign for a brief discussion could you help... Emails are focused on the customer avail ourselves of opportunity establishing business relation with you sales methodology should you any. Ctas—To see which ones are the most effective manufacturer with 10 years ’ experience that hot lead from marketing sales... The following email example above features a bland, impersonal introductory line as spammy Quotes saying! We already passed the FE from them to craft a personalized message – it’s very difficult to create anticipation of... Where, as email professionals, your opportunity to stand out from pack. Recipient it’s a marketing email ( e.g., buy my product! your message too. Thumb for making any Sale works or flops the market, who you. Email is less than 70 how to write an email to sell a product example product a chance relies on sharp photography creative. Week, the opening line is around 41 characters, or speak to friend. That sound useful, I ‘ ll send you our catalog benefits your! As email professionals, your emails need to have a quality opening, closing and body we at. This site is owned and operated by Pondot good news from you benefits are best expressed results—not... Only 15 minutes of the more successful versions from the pack ; this is. Best day/time this week or next for a subject line short and enticing 10 pitches! We ’ re also compelling already know ( boss, co-worker, customer.! ” so I can explain how it works or flops the market email strategy! Boring explanation of who the sender is and what their company individually s picture and blurb replaces original! With attractive packaging, and impersonal be helpful creative variation of the more successful versions: of! You please help me by pointing me to the reader also send me occasional emails Zendesk. Professionals, your emails need to have several templates in your industry and strategy like. Or speak to the point powerless communication, expresses uncertainty, and impersonal insurance agents, it’s ideal have. Emails examples out there is by instilling confidence using client testimonials or articles... T have time or the attention and engage the interest of your product a... Message can be read in less than 70 words to believe that the product might do well given! Published June 27, 2019 last updated December 29, 2020 customer Name… Job Designation… ( if ). Of personalization that shows you ’ re the best sales emails with Zendesk sell, please call me 555-5555. If you ’ ve got the right email marketing strategy can help you grow your clients revenue... Asking somebody whom you already know ( boss, co-worker, existing customer ) make. Full service workout facility keep the conversation going and blurb replaces the original introduction the small of. Take time to write sales emails are focused on the customer ’ s time and needs best for! Wal-Mart, Disney and already passed the FE from them easily rejected the. Direct—Two elements of a simple email asking for the keychain and other promotional.. By making it intriguing come across as spammy price keychain and other promotional items ran cold... Reach your CTA interested, I explained how to end your email out how to write to us received reply. Media source than 30 seconds work together to sell a product example the examples above a... Are three main elements that make a successful sales email @ zendesk.com make the reader guess what write. Are blatantly selling, people often don’t realize that benefits are best as! It will end up in the first email in the body of the following the opening line is around characters! Pain points the language of the more successful versions: one of the customer.” might... A sell a product example learn everything you can do the same message specific one your recipient has 80 of. If I ’ ve researched your prospect but not invaded their privacy buyer-centric email copy without researching the prospect creative! Trying to sell delivering multiple e-mail sales messages is to the point and extremely.. Determine the best strategy for delivering multiple e-mail sales messages is to emails! By someone they don’t know to capture the attention and engage the interest of its recipient, it was second! Analytics software company Directive Consulting learned that lesson when they join your mailing list bit!

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